Claire Smith
copywriter & content strategist
The words you choose for your website, social posts, newsletters, and marketing material can make or break your business.
You see, good copywriting is about more than clever wordplay. It’s about tapping into the essence of human behaviour and mastering the delicate art of persuasion. And it’s what I do best.
With clear, confident, targeted messaging, your brand becomes easier to choose. You attract clients who feel aligned with your approach, and your content works harder on your behalf.
In today’s competitive online environment, you often don’t get a second chance. First impressions are crucial. Let’s make yours unforgettable.
Blog articles
Want a stack more site traffic, qualified leads, and increased conversions? Of course you do!
Best of all… you don’t have to do a thing. I take care of the whole process with my monthly SEO blog package.
Website copywriting
Whether you’re launching a brand-new website or giving your current one a fresh lease of life, I take care of all the wordy bits for you. Put your website in the hands of a professional and get it done right, first time.
Case studies
A case study is more than just a testimonial or a review; it’s a comprehensive showcase of how your business delivers on its promise. And when it’s done right, it can be one of the most powerful pieces of copy on your website.
Claire is a superstar! She played a key role in establishing our website blog and itinerary content initiatives. Throughout this process, Claire’s approachable demeanor, her efficiency and extensive writing experience made her the ideal collaborator. Over the past few years, she has consistently proven to be a valuable and dependable asset to our team. I would recommend her to anyone!
Larissa Nagel
Digital Marketing Manager, Tourism Holdings Ltd, Auckland
The profiles you wrote were exceedingly professional,
well-written and accurate yet you wrote them in a very personal way, picking up the things that matter most to the consultants. Not an easy task! You made my life so easy in producing a super result.
I am so pleased we had you working for us.
David Appleton
Tristram Clinic, Hamilton
Claire, it’s brilliant, as usual. Thank you for making this so easy and doing a cracking job. No changes. You’re a gem – this is an awesome story and the timing is great.
Mel Griggs, Brendan Foot Supersite, Wellington
Claire, my response, in a word – speechless! I knew I was in for something special, but my goodness! Loved it! Hope to work with you again.
Mike Parker-Brown
Tourism Fiji, Auckland
Wow! Just had a read through and love it! You really have captured the essence of what I’m offering and the copy is awesome!
Investing in good website copywriting is the BEST thing you can do for your business
With over 18 years experience
as a copywriter and editor, I don’t just create copy – I craft narratives that sell.
So, what's the process?
How do I get into the nitty-gritty, the devil-in-the-details… ‘the sizzle not the sausage’? Here’s my 5-step WRITE process in a nutshell
Workshop your goals
We’ll kick things off with a strategy session. It’s basically a bit of chat about your goals are and what you aim to achieve with your copy.
Roadmap creation
Once we’ve had a chat, I’ll send you a proposal confirming everything we’ve talked about including your quote, timeline, and deliverables.
Insight gathering
This is the bit where I start a deep dive into you and your business – what makes you unique, how do we tell your story and make you stand out? (this is the fun part!).
Tailored
copy creation
To make sure we’re both on the same page, I’ll send you through a ‘skeleton’ outline of the copy plan. Once that’s good to go, I’ll create the first draft.
Enhance
and revise
I understand the importance of getting every detail just right. So at this stage, we’ll make any revisions, ensuring it aligns perfectly with your brand’s voice, vision, and goals.
I make it so easy ...
The most common feedback I get is that I’m incredibly easy to work with and that
I deliver copy that is “exactly what I was hoping for”.
So, if you’re ready to take the next step, let’s talk.
We’ll start with a free 20-minute strategy session and go from there (see… easy!).
Just some of the brands I've worked with ...
